Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Empowered Consumers Disrupt Business in 2018

Alison Angus Profile Picture
Alison Angus Bio
  • How are younger consumers embracing clean living?
  • What do commitment-free consumers want?
  • What is the role of I-Designers?
  • Why are consumers investigating brands?
  • What next for the # movement?
  • What do consumers want from latest technology advancements?

So what are the global consumer trends that will impact around the world in 2018?

  • Clean Lifers
  • The Borrowers
  • Call Out Culture
  • It’s in the DNA – I’m so Special
  • Adaptive Entrepreneurs
  • View in My Roomers
  • Sleuthy Shoppers
  • Co-Living
  • I-Designers
  • The Survivors


The global economy is improving and consumer expenditure is expected to grow by over 6% in 2018, its strongest rate since 2011. Despite this, 2018 will see consumer values, priorities and purchasing decisions changing further which will continue to disrupt business. The financial crisis has reached its 10-year anniversary, however continues to cast a shadow on consumer behaviour, with budget retailers still thriving.

Technology is pivotal to consumer behaviour changes, particularly mobile technology and internet access.  Augmented Reality is expected to go mainstream in 2018 and advances in technology is making DNA testing more accessible to consumers directly and to companies that are using DNA for improved product personalisation.

Consumers are more empowered than ever and are pursuing greater social responsibility. Younger consumers are embracing mindfulness and betterment and consumers of all ages are putting ownership under question as flexible, minimalist living gains popularity. Rejecting commitment also plays out in the workplace, as consumers say no to corporate 9-5 working, instead choosing entrepreneurial lifestyles.

Talking about sustainability and social responsibility is no longer enough for consumers who in 2018 will seek more radical transparency from brands and push their desire to become the creators, feeding into the design and production of products. Demand for truth is also contributing to an increase in modern activists as the global rise of “#MeToo” campaigns heightens in 2018.


2018 will be the year brands need to embrace ‘customer centric’ as consumers deepen their engagement with the brands and issues that matter to them.


See the complete Top 10 Global Consumer Trends for 2018 here and in Mandarin and Spanish

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

New Consumer Landscape: Consumerism and Beyond

Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years,…

View Report

Voice of the Industry: Consumer Lifestyles 2022

This report highlights the results of Euromonitor International’s Voice of the Industry: Lifestyles survey capturing insights on consumer behaviour, shopping…

View Report

Global Inflation Tracker: Q1 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More