Your spot for the top consumer trends

Everything you need to know about consumers. All in one place. You’ll uncover their true behaviours and motivations with our trends report. Grab your go-to resource for the year.

 
 

These consumer trends help you...

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Create the right  products and services

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Improve the shopping journey

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Find new business ventures

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Reliable research from real-life experts

You need to know what consumers want. That’s why we’ve created this annual report for more than a decade.

Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2024. 

2023 trends

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2022 trends

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2021 trends

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2020 trends

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Consumer trends at a glance

Article

Three Key Global Consumer Trends in Pet Care for 2024

Ekaterina Tretyakova

Ekaterina Tretyakova

19 Apr 24

Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.

Article

What to Expect from the Middle Eastern Consumer in 2024

Rabia Yasmeen

Rabia Yasmeen

13 Mar 24

Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.

Article

2024 Consumer Trends in Asia and the Impact on E-Commerce

Rabia Yasmeen

Rabia Yasmeen

15 Feb 24

Consumers tend to tighten budgets in the face of economic uncertainty and look to get the best value from their everyday purchases. Tech-savvy Asian consumers utilise online shopping platforms for value visibility through price comparisons and online reviews before purchases.

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