Location: InterContinental Buenos Aires, Argentina
Event Description: How can market research contribute to continue the region’s accelerate growth? And what is the role of the researcher in this newly defined business landscape? Join us in Buenos Aires to discover the latest developments in market research for the region. Learning from past failures and successes and explore how Latin America’s creativity and innovation can boost your business.
Presentation Time: Wednesday April 2nd, 14:10-14:25pm
Presentation Description: Please join Scott Rencher, Latin America Director at Euromonitor International in the conference titled “From BoP to Emerging Middle Classes in Latin America”. The conference is based on the research paper written by Sarah Boumphrey, Head of Countries and Consumers at Euromonitor International. The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of all understand who these consumers are and what they want, alongside the transition to emerging middle classes. The key to success is to learn from the experiences of other companies operating successfully both in the region and globally. Join us in the presentation to better understand key factors that companies must consider to successfully remodel their strategies to meet the needs of emerging market consumers and BoP.
Twitter handles associated with the event: @EuromonitorES, @ESOMAR, #esoLatam, #ESOMAR