Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!
Product ClaimsDiscover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.
In Australia, food and drinks with at least one ethical label accounted for 53% of value sales in 2015. The largest contributors to this were the widely recycled label with US$16 billion, the no artificial colours label with US$8 billion and the no artificial flavours label with US$5.5 billion in sales. Strongest category performers were dairy, carbonates and ice cream and frozen desserts with sales of US$3.6 billion, US$2.6 billion and US$1 billion respectively.
PassportOur premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisationLearn More