Product Claims Discover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.

Ethical Labels Snapshot: Germany 2015

Euromonitor International Profile Picture
Euromonitor International Bio


In Germany, food and drinks with at least one ethical label accounted for 40% of value sales in 2015. The largest contributors to this were the can be recycled label with US$37 billion, the no artificial preservatives label with US$9 billion and the no artificial flavours label with US$6 billion in sales. Strongest category performers were confectionery, dairy and carbonates with sales of US$7 billion, US$7 billion and US$3 billion respectively.

Interested in more insights? Subscribe to our content

Shop Our Reports

Evolution of Health Claims in Food & Beverages

Consumers are increasingly shifting to online shopping, and they are very interested in nutritional information. As a result, it has become vital for brand…

View Report

Global Inflation Tracker: Q2 2022

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity…

View Report

Purpose-Driven Food Consumers Target Group Developments During COVID-19

The brand perception and reputation of the company is the most common reason for investing in sustainability according to Euromonitor’s Voice of the Industry…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More