In Mexico, food and drinks with at least one ethical label accounted for 46% of value sales in 2015. The largest contributors to this were the widely recycled label with US$25 billion, the locally sourced prominent label with US$7 billion and the other sustainable trade and farming label with US$4 billion in sales. Strongest category performers were carbonates, dairy and baked goods with sales of US$12 billion, US$3 billion and US$3 billion respectively.