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Product ClaimsDiscover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.
In the United Kingdom, food and drinks with at least one ethical label accounted for 45% of value sales in 2015. The largest contributors to this were the Vegetarian label with US$26.8 billion, the No Artificial Colours label with US$13.9 billion and the No Artificial Flavours label with US$12.4 billion in value sales.
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