On Sep 27th, the 2018 Tmall Innovation Center Ecological Summit was held in Shanghai. There, Alibaba announced an alliance with 10 global market research powerhouses, including Euromonitor International.
When paired with Tmall's online consumer insight data, Euromonitor's global market industry data, macro and consumer data will be more customizable.
For more information about Euromonitor International’s research on China’s consumer trends, download a complimentary report available in Mandarin and English.