Date: 7-10 June 2016
Location: Sheraton Grand Chicago Hotel
Wipes present a unique growth opportunity for the hygiene industry
The global market for personal wipes reached sales of US$8 billion in 2015. With this representing 4% growth on 2014, this category continues on an upward trajectory in the global market. New technology initiatives and innovative marketing, coupled with consumer demand for access to better hygiene products, continue to drive this category forward. That being said, issues such as availability, pricing and education about the products still need to be addressed by manufacturers. Transcending the market is therefore a challenging task. Innovation and efficacy are increasingly basic expectations in developed markets such as the US and Western Europe. The developing world still provides opportunities for market expansion, but manufacturers must be patient when trying to offer products that seek to change consumer hygiene practices. Personal wipes can also provide strategic importance in developing markets as they can be placed as brand extensions and help drive brand loyalty.
The landscape for the personal wipes category is shifting fast as both manufacturers and retailers alike are beginning to recognise the potential of these products. Increasingly, both branded and private label products are fighting for shelf space and consumers’ wallets. There are still a number of issues that the industry must address with regard to the environment, premiumisation, price point and flushability if it wants to continue to see growth and opportunity in the global marketplace.
*Note: personal wipes as defined by Euromonitor International are the aggregation of general purpose wipes, baby wipes, feminine hygiene wipes and cosmetic wipes
The World of Wipes International Conference hosted by INDA, Association of the Nonwoven Fabrics Industry, is the premier industry gathering for the global wipes industry. This conference will cover topics such as the latest technological improvements, new products, market insights, as well as legislative regulation and flushability.
Highlighted speakers include:
Joe Quinn, Senior Director, Public Affairs and Government Relations, Walmart Stores, Inc – Walmart’s US Manufacturing Initiative
Doug Petkus, Senior Vice President Corporate Practice, Ketchum – The Essence of Crisis Preparedness
Sean Riley, CEO, Dude Products, Inc – The Story on How Dude Wipes landed a deal with Mark Cuban on ABC’s Shark Tank® in 2015
Dave Rousse, President, INDA – Flushability: Progress through Collaboration but Issues Remain
Panel Discussion – Navigating the Regulatory Minefield: A panel of experts will seek to dive into the issues surrounding directives for government agencies on topics such as measurements of efficacy, and capture and kill claims.
To find out more about the event and for the full conference programme visit