The event: Fórum E-commerce Brasil 2017
Fórum E-commerce Brasil is the largest e-commerce event in Latin America and the second largest in the word, according to Forrester Research. In its eighth edition, the event will gather 13,000 attendees and 4,000 companies from around the globe during three days.
Date: 25-27 July 2017
Presentation: Thursday, July 26
About the presentation:
Identifying the Most Promising Digital Commerce Frontiers in Latin America
Michelle Evans, Global Head of Digital Consumer Research at Euromonitor International
Technological advances are forever altering the way consumers all around the world browse and buy all types of products and services. In this presentation, attendees will meet today’s connected consumer in Latin America and discover how this increased connectivity is underpinning a commerce revolution. Utilizing Euromonitor International’s soon-to-be released Digital Consumer Index, this presentation will identify the next countries, industries and categories best positioned to spur the uptake of digital spend from tomorrow’s digital consumer. Attendees will leave this presentation with a target list for where to place its digital dollars in order to guarantee the best return on investment.