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Euromonitor Reveals the Top 10 Global Consumer Trends in 2019

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LONDON, UK – Global market research company Euromonitor International unveiled today a new white paper highlighting the top 10 global consumer trends to watch in 2019.

The annual report reveals emerging trends that provide insight into consumers’ changing values and explores how their behaviour is disrupting business globally.

The top 10 global consumer trends in 2019 are:

  1. Age Agnostic

Boundaries of old age are shifting. As people live longer and take better care of themselves, older consumers feel and want to be treated as younger.

  1. Back to Basics for Status

Shoppers are searching for authentic products and experiences, moving away from overt materialism to simplicity as well as from generic to higher quality products.

  1. Conscious Consumer

What used to be the domain of ethically-positioned, niche producers is now being embraced by conventional companies through higher welfare products.

  1. Digitally Together

As our digital capabilities and comfort using new technologies grows, so will the potential of what can be created or experienced together, but remotely.

  1. Everyone’s an Expert

Whereas previously shoppers relied on a certain brand or information source, now companies must constantly innovate to entice more inquisitive shoppers.

  1. Finding My JOMO

The Fear Of Missing Out has now given place to the Joy Of Missing Out. Consumers want to protect their mental wellbeing, disconnecting from technology and prioritizing what they truly want and enjoy doing.

  1. I Can Look After Myself

As people become more self-sufficient, they take preventative measures against illness, unhappiness and discomfort without consulting a professional.

  1. I Want a Plastic-free World

The push for a plastic-waste-free society has gained momentum, creating a virtuous circle where businesses gain by improving sustainability.

  1. I Want it Now!

Consumers seek instant gratification and frictionless experiences that mesh with their lifestyles, allowing them to dedicate more time to their professional or social lives.

  1. Loner Living

More people – especially older consumers - across the world break the stigma of living alone and embrace their independent lifestyles.

“Intelligence is the common thread linking all trends in 2019. In a world full of choices, consumers’ needs and wants are fast-changing,” comments Gina Westbrook, director of lifestyles at Euromonitor International.

Register now to receive a free copy of the report:

- ENDS -

For further information, please contact:

Nathalia Ariza

Senior Communications Executive - Euromonitor International

Tel: +55 11 2970 2175

About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

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