Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Corporate Social Responsibility
Explore CSR initiatives

Euromonitor to Fund Just a Drop Water Sanitation Project in India

Euromonitor International Profile Picture
Euromonitor International Bio

At the end of April we shall be making our third donation to our charity partner Just a Drop.  We have already donated over £12,000 to the charity and in March agreed to designate the funds to sponsor a project in India.

Euromonitor will be supporting a project in Parangani Village in Tamil Nadu in the south of India.   The village has 275 households, approximately 1650 individuals, who are members of the Scheduled Caste community.  The community is quite neglected and isolated due to their caste status and live mostly in mud walled huts.  Most of the villagers work as low paid agriculture workers, or maids in higher caste houses.  The average income of a family is around £30 a month, although often payment is in rice or other food.  Access to clean water and proper sanitation are limited with every person in the community currently practicing open defecation therefore suffering with all the issues of disease this brings.

Just a Drop will be working with a local partner El Shaddai to drill a new borehole well that will be connected to water tanks and a distribution system.  In addition six families will receive tanks linked to their kitchens and a twin pit pour flush toilet will be constructed.  The Indian government will provide funding for families to build proper toilets, but those applying for help must have a model.  Many have no idea what to build and therefore cannot access the programme.  The six families will act as “models” for others in the village to replicate with the support from government.

It is important to Euromonitor that we support projects in the regions where we have offices.  With an expanding office in Bangalore I’m really pleased to see our first year of commitment support a project in India.

Work on the project has already begun and we expect it to be completed in January 2016.  I will be posting regular updates with photos as it progresses and a visit will take place next year to see how the community has benefited from our support.


School children in Parangani Village

School children in Parangani

Interested in more insights? Subscribe to our content

Latest Insights

Global Trends in Cannabis: The Next Big Markets

Euromonitor International 20 March 2023

Unwrapping Sustainable Packaging

Jorge Zuniga 17 March 2023

Shop Our Reports

Haleon Plc in Consumer Health

After a successful demerger from GlaxoSmithKline Pc, Haleon Plc, formed in July 2022, continues to lead the consumer health industry, supported by its power…

View Report

Amway Corp in Consumer Health

Amway is the largest direct selling company in vitamins and dietary supplements globally. A pioneer of innovations, it distributes its Nutrilite premium…

View Report

Jala (Group) Co Ltd in Beauty and Personal Care

Jala ranks eighth in beauty and personal care in China. Over 2018-2021, the company’s value share stagnated at 2% in China. The structural changes in consumers'…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More