ausdrinks Asia Pacific Regional Beverages Summit 2016
Location: Doltone House – Darling Island Wharf, Sydney, Australia
Date: 21-22 March 2016
Event Description: The 2016 ausdrinks Regional Beverages Summit, being run in conjunction with the International Council of Beverages Associations (ICBA), features a two day conference program which addresses key issues that have a direct impact on the entire beverage industry supply chain. The theme of the event is Global Challenges… Regional Opportunities, which recognises the best way to tackle challenges the industry is facing is not just within a country or countries, but within and through regions.
Speaker: Erika Sirimanne, Business Development Consulting, Euromonitor International
Presentation Date: 21 March 2016
Presentation Time: 13:30-14:15
Presentation Title: Changing Consumer Tastes: Seeking Regional Opportunities in an Evolving Beverages Market
Description: This presentation will examine the changing face of the soft drinks industry across developed and emerging markets, as volume growth has become extremely difficult in high-income developed markets, while emerging markets require substantial investment to sustain the strong performance seen over recent years. A more stable, but low growth environment for soft drinks is making targeted new product innovation more important than ever. Brand owners must capitalise on high value emerging categories that buck the flat trend to stay responsive and ahead of consumer trends in beverages.