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Session: HOW TO GET YOUR APP INTO THE HANDS OF MORE MILLENNIALS
Millennial spending power is on the rise. This generation – comparable only to the Baby Boomers in size – composes 25% of the United States population. Unsurprisingly, their device of choice is mobile. A panel of experts will answer the following fundamental questions: What compels these digital natives to download your app? Which forward-thinking features compel this segment to engage with your mobile presence? We address these questions in depth and provide solutions to maximize adoption and lifetime usage.
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