Conference: Connect Mobile Summit
Date: AUGUST 18, 2015
Location: Chicago, IL
Speaker: Michelle Evans
Date: AUGUST 18, 2015
Time: 11:00 am
Session: HOW TO GET YOUR APP INTO THE HANDS OF MORE MILLENNIALS
Millennial spending power is on the rise. This generation – comparable only to the Baby Boomers in size – composes 25% of the United States population. Unsurprisingly, their device of choice is mobile. A panel of experts will answer the following fundamental questions: What compels these digital natives to download your app? Which forward-thinking features compel this segment to engage with your mobile presence? We address these questions in depth and provide solutions to maximize adoption and lifetime usage.