Date: 15-16 October, 2015
Location: Caroussel du Louvre - Paris, France
About the conference
The two-day programme at Cosmetic 360 will offer professionals some turnkey solutions from the most innovative companies, with thematic pathways, a cycle of talks on future trends, open innovation spaces for business meetings with the industry’s decision-makers, and two prizes for innovation. The fair will be designed as a meeting place for players in innovation and industry professionals from every sphere: technical, R&D, general and marketing, trade and purchasing, and academic research.
Title: The Digital Face of Beauty
Speaker: Ildiko Szalai, Senior Industry Analyst – Beauty and Personal Care
Presentation Date & Time: Friday October 16 from 3p.m to 4p.m
Presentation Outline: It has become a necessity for beauty players to develop sound digital strategies and established online presence. The objective of these strategies does not only include growing sales online but also to build strong brand image, raise brand recognition, analyse consumer habits, drive innovation and also to offer a competitive pricing platform. There are good growth prospects in the digital beauty space but it is not without challenges, such as the intense competition in a highly fragmented market space.
Visit Cosmetic 360 website for more information and enter EUROMONITOR360 in the ‘discount voucher’ area for a free access to the conference: http://www.cosmetic-360.com/en/pages/registration-58.html