Event Dates: 5-7 August, 2014
Location: São Paulo, Brazil
Presentation Date: Tuesday August 5th, 9:00 AM
Event Description: Be part the largest and most inspiring resource of food, nutraceutical and pharmaceutical ingredients. With over 17 years of experience in this region, Fi South America is your opportunity to: Source the latest and most innovative ingredients which have been directly discovered in the heart of Latin America, Grow your business in one of the fastest growing markets with a large appetite for food, health and functional ingredients, Nurture your business relationships by meeting with the most important ingredients suppliers and buyers in the region.
Presentation Description: Join Ewa Hudson, Head of Health and Wellness at Euromonitor in her presentation titled “Multi-brand Strategy and Innovation Key to Future Success of Health and Wellness”. Demand for big brands in emerging markets will continue, although it is shifting from only Western products towards the development of regional/local brands. At the same time, consumers in developed markets are expected to continue to opt for functionality and tailored product solutions, whilst turning away from carbonates and the “one for all” global brands.
We can expect that the ability to adopt such a multi-brand strategy is likely to be the core strength of successful players. This presentation will present an insight into the expected soft drinks growth structure between 2013 and 2018 in both developed and emerging markets, and, consequently, where we expect investment opportunities to rise.