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Euromonitor to Speak at Food News Juice MENA 2014

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FoodNewsJuiceDate: 19-20 Febuary 2014

Location: Dubai, UAE

Speaker: Diana Cowland

Presentation Date and Time: 20 Feb 2014, 14:00

Presentation Title: Harnessing Health and Wellness to Incorporate Juice Beverages into Today’s Challenging Consumer Demands

Presentation Topics:

- Using health and wellness as a functionality in Middle East beverages
- Where does fruit juice sit in the soft drinks market for the Middle East?
- The role of stevia in meeting today’s consumer taste trends
- Analysing the relationship between juice and dairy products and how companies can align both together

Event Description: Foodnews Juice MENA, brought to you by the organisers of World Juice is a first of its kind. It will enable you to better identify what consumers want in these regions in terms of product trends. The programme does this by specifically breaking down the regions internationally so you can hear insights into a variety of markets such as Saudi Arabia, Egypt, Algeria and the UAE, all with their own individual opportunities.

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