Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Appliances and Electronics Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.

Euromonitor to Speak at IFA Berlin 2015

Euromonitor International Profile Picture
Euromonitor International Bio


Event Name: IFA Berlin

Date: 4-9th September 2015

Location: Berlin, Germany

Event Description: IFA is the global trade show for consumer electronics and home appliances. It presents the latest products and innovations in the heart of Europe‘s most important regional market. IFA offers such a comprehensive overview of the international market and attracts the attention of trade visitors each year from more than 100 countries.

Speaker’s Name: Ratna Sita - Home and Technology Research Manager

Presentation Date and Time: 8th September, 13:00-15:00

Presentation Title: Opportunities for a Connected Home

Presentation Description: This presentation from Euromonitor International will look at who and what creates and drives the demand for the smart, connected home. Pulling data from three of Euromonitor’s respected industries - Consumer Appliances, Consumer Electronics and Home & Garden - Ratna Sita, Research Manager for Home and Tech will identify the products that have potential for growth and how companies can best target consumers as the concept of a ‘Connected Home’ becomes a popular reality.

Gain a thorough understanding of the Hyperconnected Consumer

  • Learn how the demand for smartphones and tablets, allowing consumers to be connected all the time, has reached the mature phase
  • Identify the new wave of connectivity with wearable electronics
  • Understand  the potential of hyperconnected consumers’ growing habit to use these devices to monitor and control their home environment

Examine the rise in smart devices

  • Appreciate smart consumer electronics as the new norm and identify the market beyond portable and wearable devices into smart TVs
  • Explore the concept of “wireless everything” – from printers to headphones, wireless devices are enabling connectivity on the go
  • Learn about LED lamps paving the way to a connected home with more secure, energy-efficient and customised solutions
  • Track the rise in automation with robotic devices - from robotic vacuum cleaners to robotic lawnmowers

Pinpoint actionable strategies to ensure your success in the connected home market

  • Understand the importance for a strong push on Autonomous Wearables that allows direct user interaction and adds further convenience
  • Address security and privacy concerns in product features and marketing activities
  • Identify the right price and retail channel to market product categories


Link: http://b2b.ifa-berlin.com/

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Small Appliances in Asia Pacific

After falling for two years, Asia Pacific sales of small appliances recorded positive, albeit very modest, growth in 2022, with the dynamic Indian market…

View Report

Major Appliances in Asia Pacific

China’s struggles with the Omicron variant across much of the year meant that sales of major appliances declined in 2022, resulting in slightly negative growth…

View Report

Competitor Strategies in Toys and Games

Toys and games remains resilient, despite rising inflation driven by the war in Ukraine. Demand for digital entertainment and the growing use of social media…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More