Date: 1-3 April, 2014
Location: Halls A1-A4, Hamburg Messe, Hamburg, Germany
Conference: In-cosmetics is the leading international event for personal care ingredients. Whether you are involved in R&D, formulation, science, distribution, testing or marketing, in-cosmetics is the must attend annual event. In-cosmetics brings together the world’s leading personal care ingredients specialists exhibiting a diverse range of innovative cosmetics ingredients and technologies. Its unrivalled educational programme offers crucial insights into future scientific advances, emerging trends and regulations.
Educational Programme: Marketing Trends
The Multifaceted Evolution of Global Beauty
Date: Tuesday, 1 April 2014
Time: 10:30 - 11:15 a.m.
Location: Marketing Trends Theatre
Speaker: Irina Barbalova, Global Head of Beauty and Personal Care Research at Euromonitor International
With major beauty heavyweights, including US, Brazil and China, witnessing growth pressures and innovation becoming increasingly saturated, the beauty industry needs to find new frontiers for expanding revenue potential. Cross-category movements in product development have been successfully explored and brands will continue to be inspired by closer synergies among different beauty segments and even cross-industry shifts. Despite the slowdown, Brazil and China will remain crucial to future expansion strategies, while hair care and skin care should see the most diverse innovation dynamic both in terms of formulation, but also multi-sensory experience.
Educational Programme: Marketing Trends
Revitalising Hair Care: Exploring Future Growth Prospects
Date: Wednesday, 2 April 2014
Time: 11:30 a.m. - 12:15 p.m.
Location: Marketing Trends Theatre
Speaker: Oru Mohiuddin, Senior Analyst of Beauty and Personal Care Research at Euromonitor International
Hair care has received a strong stimulus to growth in the past two years, evolving into a multifaceted category increasingly inspired by skin care and salon alternatives. There has been a proliferation of launches with more scientific claims and targeted benefits including deep treatment solutions, health-oriented and anti-ageing claims. What has been a relatively lacklustre category until now, has fast become a close rival to skin care in its projected contribution to global beauty growth. With Brazil gaining an even a stronger foothold in the global market and further opportunities, such as ethnic hair care emerging across the globe, growth prospects in hair care are set to reach even greater heights.
Visit the In-cosmetics website for more information: http://www.in-cosmetics.com/en/home1/