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Euromonitor to Speak at In-cosmetics Paris 2016

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Oru Mohiuddin Bio


Euromonitor International is pleased to partner and speak at in-cosmetics Paris 2016.

Date: 12-14 April, 2016
Location: Porte de Versailles, Paris (France)

Conference: In-cosmetics is the leading international event for personal care ingredients. Whether you are involved in R&D, formulation, science, distribution, testing or marketing, in-cosmetics is the must attend annual event. In-cosmetics brings together the world’s leading personal care ingredients specialists exhibiting a diverse range of innovative cosmetics ingredients and technologies. Its unrivalled educational programme offers crucial insights into future scientific advances, emerging trends and regulations.

Educational Programme: Marketing Trends
Date: Tuesday, 12 April 2014
Time: 10:15 - 11:00 a.m.
Location: Marketing Trends Theatre
Speaker 1: Irina Barbalova, Head of Beauty and Personal Care at Euromonitor International

Presentation: New Growth Concepts Revolutionising Beauty.

  • State of the global industry, new regional power shifts and category focus
  • Transforming innovation through diversity, cross-regional influences on routines, formats and product concepts
  • The era of ‘niche’ redefining the industry and competitive landscape
  • The new ‘value’ proposition – shifting consumer priorities towards experience, efficacy and individual solutions


Date: Wednesday, 13 April 2016
Time: 04:15 p.m. - 05 p.m.
Location: Marketing Trends Theatre
Speaker 2: Oru Mohiuddin, Senior Analyst - Beauty and Personal Care at Euromonitor International

Presentation: Multicultural Beauty – Benefiting from Consumer Diversity.

In line with growing trend towards offering targeted benefits, multicultural beauty is increasingly gaining momentum. How do we define multicultural beauty and why is it gaining ground now, particularly given that grooming is universal and solutions have been made available to all in various forms? What is new is the practice of carrying multiple solutions for multiple groups based on their cultural and physiological traits as opposed to the traditional practice of targeting the majority in the home markets. It is still a complex market and the question is how are brands segmenting it, identifying needs of such a diverse group, developing the right solutions and communicating the benefits?


Visit the In-cosmetics website for more information: http://www.in-cosmetics.com/

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