Event Name: ITB Asia 2015
Dates: 21-23 October 2015
Location: Marina Bay Sands Expo and Convention Centre
Event Description: ITB Asia is a annually held three day B2B trade show and convention for the travel industry; it is designed to become the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin. Now in its eighth year in Singapore, ITB Asia will taking place at Marina Bay Sands. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau.
Presentation Topic: The New Online Traveler in Asia
Presenter Name: Sunil Kumar
Presentation Time: Friday, 23rd October, 12:30 pm -1:30 pm
Presentation Venue: Sands Expo and Convention Centre, Basement 2, Hall E, J49
Presentation Summary: The global online travel market is far from mature in 2014, continuing its steady growth in all travel categories. However, online travel consumers are changing as they embrace new internet devices like smartphones and tablets, demand more personalised real-time services and enjoy sharing travel reviews and services with their peers. Approximately 87% of consumers around the world research and book their air, hotel, rental car and tours and activities on one or more of the thousands of online travel websites. With that, competition between intermediaries and direct suppliers is heating up, while a new generation of companies (Google, Facebook, etc) may become the future giants of the travel industry.
We will be talking about:
- The travel and tourism Landscape in Asia
- Go Go Gadgets
- Peer-to-Peer to Viral
- Rise of 1-to-1 marketing
Event Website: http://www.itb-asia.com/