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Event: Digital Luxurylab Global
Date: Monday, June 13, 2016,
Time: 9:00 to 18:00
Location: The St Regis Mexico City Hotel
About the event: The sixth edition of LUXURYLAB GLOBAL “The most important luxury brand and travel summit in Latin America”, will be held at the St. Regis Hotel Mexico City on June 13 2016. This year topic is “Digital Luxury”, where speakers will share the importance of the new digital era and the impact that it has in the luxury sector; provide expert knowledge, case studies, statistics, and relevant information on how to reach this market consumer.
We know that the digital era has changed completely our perspective of what the luxury market is. The access to new sources of information has made consumers more demanding and the brands have to find new ways to provide efficiently and effectively what costumers need.
The goal is to answer the following questions: How important is the digital era for the luxury market? How the brands can benefit and take advantage of new digital platforms? Which consumers use these platforms? How can we provide the same shopping experience a customer gets in the store to a digital client?
About our presentation: Join Fflur Roberts, Head of Luxury Goods at Euromonitor International in her presentation “Luxury Goods and the Digital Culture”.
The global luxury goods industry in 2016 looks set to continue to rise only slowly, with headline growth remaining disappointing. The luxury goods world faces mounting risks this year: the China slowdown, as well as slowdowns in other large emerging markets such as Russia and Brazil, and instability in the Middle East will continue to cloud the horizon. Divergence will remain a key theme during the year.
Whilst 2016 will not be a stellar year for the global industry, we will see some tailwinds, with markets such as Mexico and India in much stronger positions. At the same time, luxury brands and retailers will continue to seek ways to expand their portfolio driving-up investment in ‘luxury experiences’ and ‘lifestyle branding’ as well as harnessing social media and tapping into the psyche of the digital consumer as connectivity continues to drive new opportunities in digital innovation and growth in the omnichannel reaches new frontiers.
2016 is indeed set to be another challenging year strategically, with nothing written in stone. In this presentation we will aim to discuss these key trends and the battlegrounds that will grab the headlines as the year unfolds in the context of the global luxury goods landscape with a focus on Mexico and the Latin America.
For more information: http://www.luxurylab.mx/
Twitter: @EuromonitorES, @luxurylabmx