Event Name: Nutrition Integrates
Date: Thursday 4 June 2015
Location: London, UK
Rapidly becoming established as a must-attend event, Nutrition Integrates returns to London in 2015 to promote debate and discussion amongst senior level strategists from the nutrition and wider business communities.
Addressing the issues affecting global health and well-being, from food to nutraceuticals, from safety to sustainability, book your place to participate, learn and network.
Speaker: Ewa Hudson - Head of Health and Wellness Research
Presentation Date and Time: 14.15 – 15.10, 4 June 2015
Presentation Title: The Emergence of an Active Nutrition Market
Presentation Description: Sports nutrition “going mainstream” is a hot topic as those involved look to target active and recreational athletes. However, at what stage is this not “sports” nutrition, but the emergence of a new market driven by similar scientific principles but targeting variations of audience with different goals and motivations. In this instance it is not sport and performance, but rather health and activity, and whilst the market dynamics may be similar, they will also be discretely different. This session will explore and identify:
- How might this market be defined?
- What are the key functional ingredients?
- Target markets, category segments and key messages?
- Where are the biggest opportunities?
Facilitated by: Nick Morgan, Managing Director, Sports Integrated
Panellists include: Kevin Tipton, Professor of Sport, Heath and Exercise Science, University of Stirling; Naomi Grant, Performance Nutrition Director, Lucozade Ribena Suntory; Troels Nørgaard Laursen, Head of Department, Health & Performance Nutrition, Arla Foods Ingredients; Ewa Hudson, Global Head of Health and Wellness Research, Euromonitor International; Mieke Acda, Nutritionist, FrieslandCampina DMV