Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

Euromonitor to Speak at Sepawa 2016

Ratna Sita Handayani Profile Picture
Ratna Sita Handayani Bio


Event Name: Sepawa

Date: 13 October

Location: Fulda, Germany

Link to Event: http://www.sepawa.com/index/sepawa-congress-en/home-con.html

Event Description: With over 100 technical and scientific presentations and more than 230 exhibiting companies the SEPAWA Congress is a must-attend event for all involved in formulating Home and Personal Care Products.

Speaker: Ratna Sita, Research Manager, Euromonitor International

Session Title: Is the Death of Ownership the New Normal for the Home Care Industry?: How the Circular Economy will Overturn Our Concept of Possession

Session Description: The advent of the circular economy by necessity will generate a huge amount of change for home care and associated industries; this will certainly be a threat to many established practices on the one hand, but also brings with it an array of opportunity for those willing to embrace change. This will challenge our preconceptions regarding “possession” and “ownership”; these do not purely apply to consumers, consumption and products, but also to businesses, which may find that the area they have carved themselves out is less relevant in the new economic reality. The future for home care will be much closer integration between appliances (hardware) and detergents (software), but also significant change to the relationship between consumers and manufacturers through a product’s lifespan.

Rather than seeing the circular economy as a limitation, it is, in a sense, a chance to throw off the shackles of limitation and seemingly the only means by which we can continue to grow over the long term; continue to offer products which help consumers in their everyday lives without fundamentally impacting the opportunity to do the same for tomorrow’s generation.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

World Market for Home Care

This briefing explores global market developments in home care in light of recent developments. The current economic climate results in consumers re-evaluating…

View Report

A Plant-Based Approach to Sustainability in Asia Pacific

The increasing awareness about the health and challenges of the planet has been translated into accelerated actions and investments by companies and…

View Report

Global Inflation Tracker: Q1 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More