Appliances and Electronics Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.

Euromonitor to Speak at Spielwarenmesse 2016

Euromonitor International Profile Picture
Euromonitor International Bio


Event Name: Spielwarenmesse

Date: 27-1st February, 2016

Location: Nuremberg, Germany

Event Description: This is where international toy markets come together: renowned brands, toy novelties, trendy start-ups, buyers of large chains, independent retailers and a plethora of media representatives make the toy fair in Nuremberg, Germany, the most important event for the toy industry.

Twitter Handle: @IntToyFair


Speaker’s Name: Mykola Golovko, Senior Analyst – Toys and Games, Euromonitor International

Presentation Date and Time: Wednesday, 27 January at 1:30pm

Presentation Title: Toys and Games in a Connected World

Presentation Description:

The rapid proliferation of communication technology has had a transformational effect on consumers worldwide, improving access to information and products, affecting a growing array of buying behaviours. In 2015, annual sales of smartphones reached over 1.3 billion units and they are expected to continue growing as they become ever more affordable in emerging markets. Rising consumer use of mobile communication technology has led to increased interest in video gaming, especially free to play games. There has also been the emergence of many cross-over products that blend elements of virtual and real-life play. These trends will continue into the foreseeable future with increasing sophistication of smart toys. Another consequence of increasing access to technology is easier access to entertainment media, which has fuelled growth in sales of licensed toys worldwide. Together, these trends have turned toys and games into integral parts of the entertainment ecosystem. Consequently, associated branding is gaining importance over product design.

Speaker’s Name: Filipe Oliveira, Senior Analyst – Home and Tech, Euromonitor International

Presentation Date and Time: Thursday 28 January at 1pm

Presentation Title: Untapped Licensing Markets: What Opportunities Lie Ahead in Toy & Games?

Presentation Description:

Euromonitor International’s research provides evidence that licensing is a major sales driver in toys and games. The presentation will dig into what are the star licences and highlight product categories, countries and regions licensing has had the most influence. Perhaps more importantly, we will try to pinpoint which toy categories and markets have been left untapped by licensing players and what challenges these markets present. Despite the global reach of the most popular licences, local and regional entertainment franchises can be strong assets in their home markets and the most popular these licences travel well opening significant regional potential.


For more information, visit

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Major Appliances in Western Europe

Sales of major appliances slipped into decline across Western Europe in 2022, after most countries had been seeing growth during the pandemic, often in both…

View Report

World Market for Major Appliances

In 2022, major appliances volume sales declined by 2% compared to 2021. Yet, the industry continues to evolve and adapt to the current reality. Emerging…

View Report

Small Appliances in Asia Pacific

After falling for two years, Asia Pacific sales of small appliances recorded positive, albeit very modest, growth in 2022, with the dynamic Indian market…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More