Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Food and Nutrition Consumers are engaging with food and nutrition like never before. Our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights.

Euromonitor to Speak at Vitafoods Europe 2014

Euromonitor International Profile Picture
Euromonitor International Bio

Vitafoods europeEvent Name: Vitafoods Europe

Date: 6-8 May, 2014

Location: Geneva, Switzerland

Event Description: Vitafoods Europe is the leading ingredients and raw materials event for the nutraceutical, dietary supplements and functional food and drinks industries. It's the key place to meet over 700 exhibiting companies, source ingredient solutions, develop product solutions and network with your peers.

Euromonitor International is pleased to be presenting in both this year’s conference as well as a free seminar in the Nutra Insights Hub on the exhibition floor and as a panellist on the Vitafoods Live! stage.

Diana.cowland Diana Cowland, Senior Health and Wellness Analyst, will give two presentations

View Diana Cowland's profile on LinkedIn

First Presentation Date and Time: 6th May at 16:40

Presentation Title: Extend Full Health by 7 years: Target the Ageing

Location: Module B3 – Market for the Ageing

Presentation Description:  Fortified/functional (FF) food and drink sales rose by 25% over 2008-2013 to reach US$267.6 billion, with the bulk of this gain achieved during the early part of the period. Growth was underpinned by a greater awareness of the health benefits gained from food and drink, higher disposable incomes and a desire to live longer.

However, there is a difference of at least seven years across all regions between life expectancy and healthy life expectancy. To help revitalise FF products, manufacturers should target the ageing and close this gap. This presentation explores the numerous opportunities in cardiovascular health, bone and joint health, brain health and memory and vision health.

Second Presentation Date and Time: 7th May at 11am

Presentation Title: Stevia: Adding Value through Natural – The Resurgence of Reduced Sugar

Location: Nutra Insights Hub

Presentation Description:  The presentation will explore stevia-related innovation and its potential in reinvigorating the reduced-sugar category. Stevia’s potential as a weight management ingredient will also be analysed by assessing the rise in reduced sugar carbonate consumption, and hence drop in calorie intake, if just 20% of regular carbonates were reformulated. Diana will explain the extent to which stevia has reached the mass market and the reformulation of conventional products by leading soft drinks players. And finally, discuss technological advances including steviol glycoside blends and further reducing sugar content to 50% to improve the taste profile.


Pannel: Cocoa flavanol science and the potential for better-for-you chocolate

Pannel Time: Tuesday 6 May, 14:30 - 16:00

Location: Vitafoods Live! Located on stand 25035

A healthier chocolate bar is an exciting prospect but does the hype match the reality? Barry Callebaut last year won an EU health claim to say dark chocolate and cocoa beverages made from cocoa from its flavanol-preserving mehtod can contribute to good blood flow. Science has also been mounting linking cocoa flavanols to improved mood and cognition.

However, market analysts say that a cocoa flavanol health claim is unlikely to revolutionise the chocolate industry since milk chocolate is more popular in most markets and indulgence will always be the main purchase incentive. What does the future hold for high cocoa flavanol chocolate?

Chair: Oliver Nieburg, Reporter, ConfectioneryNews

Lauren BandyPanellists:

Lauren Bandy, Ingredients Analyst, Euromonitor International

Follow @LaurenKBandy

Prof. Claudio Ferri, Director – Division of Internal Medicine & Nephrology and School of Internal Medicine, University of L’Aquila – San Salvatore Hospital

Ieme Blondeel, Project Innovation Lead of Acticoa, Barry Callebaut

Learn more >> http://www.vitafoods.eu.com/Content/Vitafoods-Live-1-2

Listen to Lauren Bandy's podcast "Price Pressures: Will Chocolate Makers Bite the Bullet on Cocoa Butter Alternatives" on Confectionary News


Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Competitor Strategies in Staple Foods

Staple foods players are facing a complex period; sales growth has decelerated as consumers return to busier lifestyles post-pandemic. Value growth was high in…

View Report

Eating at Home: Opportunities in the New Consumer Landscape

The eating-at-home business has surged in the last years, offering more options for consumers. This includes meal delivery, ready meals, home-cooked food, and…

View Report

Personalisation and Digital Wellness in Food and Nutrition

Personalisation’s appeal is intensifying as modern consumers demand greater convenience and efficiency. Increasing awareness of the importance of nutrition for…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More