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EconomyOur insights on the global economy, business environment and the world’s major cities inform business strategy and pinpoint opportunities and risks.
BRIC cities are often cited for their market growth potential. Yet, there are relatively few large emerging metropolises outside BRIC that can compare to Moscow, Sao Paulo, Shanghai and Mumbai. In 2013, only Mexico City, Istanbul, Bangkok, Buenos Aires, Santiago, Bogota, Kuala Lumpur and Lima boasted large enough consumer markets with sufficient household income level and proportion of middle-income households (those with income over US$10,000) to compete with aforementioned BRIC megacities.
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