Fashion Friday: The Similarities and Differences in K-Beauty and J-Beauty

Both Korean and Japanese beauty trends are entering the mainstream. However, there are some contrasts between the two products. As K-Beauty products tend to have high functionality, they tend to take a shorter time from development to launch than J-Beauty products. On the other hand, J-Beauty products have a wide, regional coverage and significant market presence, while K-Beauty products are relatively narrow in both regions and categories.