After global retail sales of dog and cat food packaging grew by 2% over 2012, flexible packaging gets set to overtake metal in 2013 and to hold the lion's share. Tight economic conditions are leading pet owners to seek economy savings in larger dry pet food pack sizes. In parallel, continued demand for high quality goods drives flexibles performance in wet pet food. This specifically makes the single serve pouch the number one contributor to global packaging volume growth in dog and cat food.