2015 saw food packaging sales rise by 3% globally to reach 1.97 billion units. As snacking behaviour further shapes this industry, flexible plastic as used in confectionery, biscuits and bakery will keep its lead to 2020. The growing appeal of dairy in Asia benefit thin wall containers and liquid cartons; while PET gains favours among Europeans and Americans as a more premium dairy solution. Baby food, as well as processed meat, seafood, fruit and vegetables will fuel pouch sales.