Identify key market trends in the alcoholic drinks industry in 15 North and Latin American countries. This e-book outlines major trends in each country, pinpointing differences that are crucial to product development and marketing campaigns.
- In 2013, every country in Latin America will see growth in per capita beer consumption, mainly driven by domestic standard lager reaching more emerging middle income consumers.
- Beer volumes continue to decline in North America as consumers look for value over volume through craft and premium offerings.
- Wine consumption will increase by 10% per capita in both regions over 2012-2017.
Alcoholic drinks trends were identified for the following countries:
Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, México, Perú, United States, Uruguay and Venezuela.