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Health and BeautyWe examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
Smaller pack sizes of premium fragrances and economic development of Brazil are expected to shape consumption of fragrances. Brazil’s predisposition to high usage and spending in fragrances will keep this country key to global fragrance in glass consumption. Since the start of the recession, smaller pack sizes have become more prevalent as an alternative option for price-conscious consumers, instead of trading down to mass brands, globally.
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