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Home ProductsOur experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.
Although smaller and less developed than dog and cat food, the small mammal/reptile category has performed relatively well in a difficult economic environment. The rising popularity and appeal of small mammals particularly among couples with small children has contributed to this growth. Moreover, the emerging pet humanisation trend is also creating opportunities for value-added products, particularly those emphasising health and wellness or naturalness, in addition to snacks.
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