Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Global Muslim Population Grows 18 Percent, Driving Record Demands of Halal Products

Euromonitor International Profile Picture
Euromonitor International Bio

SINGAPORE - Global market research company Euromonitor International unveiled via webinar the latest trends shaping the halal market as companies race to benefit from a pool of untapped consumers.

“Population changes, increasing disposable income and growing internet penetration are some of the key factors driving growth of halal products demands. Disposable income of countries with the top five biggest Muslim-populations such as Indonesia, Pakistan, India, Nigeria, Iran, have grown by 257 percent and internet penetration has risen by 31 percent for these same markets,” says Euromonitor International’s senior analyst, Emil Fazira.

According to the webinar, ‘New Consumerism and the Global Halal Market’, the Muslim population grew by 18 percent over the last 10 years compared to the global population growth of 11 percent, strengthening demand for halal food, drinks, beauty and fashion products among others. “Young adults are the main users of social media and internet. They become more interested in the latest trends, global events, and use multiple social media platforms. This makes new food and service experiences, fashion and cosmetic products more accessible to them,” Fazira added.

Within Asia, non-Muslim majority countries like Singapore and Philippines are major markets for halal packaged food and drinks, at US$1.4 billion and US$7.5 billion respectively. This is partly due to the integration and acceptance of halal products in the general community, as well as strengthening halal infrastructure.  Indonesia on the other hand, is expected to show the largest sales gains in US dollars over the next 5 years, due to its significant market size and positive forecast growth.

“When identifying markets and industries, studying the market’s halal infrastructure to balance halal-certification with consumer values is crucial. Choosing the right audience and catering to them is another issue that companies must keep in mind,” concludes Joanna Chan, research analyst at Euromonitor.

To download the free webinar, visit: https://goo.gl/d9gy1K


- ENDS -


For further information, please contact:

Benedicte Dia
Communications Manager - Euromonitor International
Tel: +65 6429 0590 ext. 6598


About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

New Consumer Landscape: Consumerism and Beyond

Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years,…

View Report

Voice of the Industry: Consumer Lifestyles 2022

This report highlights the results of Euromonitor International’s Voice of the Industry: Lifestyles survey capturing insights on consumer behaviour, shopping…

View Report

Global Inflation Tracker: Q1 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More