Over 2012, global retail volume sales of food packaging rose, reaching 1.8 trillion units. Flexible plastic’s position as the leading growth pack type will continue to 2017, drawing from broadening demand for low-priced confectionery, bakery goods as well as staples such as milk, yoghurt and noodles among emerging regions. Although mature countries do offer growth potential, Asia Pacific will lead the way with China accounting for 36% of unit gains, ahead of other BRICs and Africa/Middle East.