Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Appliances and Electronics Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.

"Global Toy News" Backs Our Industry Coverage

Utku Tansel Profile Picture
Utku Tansel Bio

Richard Gottlieb, one of the most influential and well-known names in the global toy industry, highlighted the importance of covering both traditional and video games when analysing the global toy industry, or rather, the global play industry.  If play is not considered a sector by toy industry players, Gottlieb points out, “…the lack of true competitive information will continue to have a negative impact on toy industry decision making." 

Concluding his post, “The toy industry is dead. Long live the play industry”, Gottlieb emphasizes “…toy companies are just one part of the greater play industry which consists of those who create video games, develop apps, manufacture tablets and create immersive digital worlds”.

However, tracking both traditional toys and games and video games may not be sufficient to make sound strategic decision making. In order to make an accurate assessment of the entire play industry, it is fundamental to analyse other key parameters affecting the industry. Trends in population, income, retailing and consumer electronics have a profound effect on toys and games sales. These trends shape the
industry as a whole, and it's necessary to analyse them to get a more complete picture of the market.

We've put together a complimentary presentation demonstrating this point.
Download Now: Trends Affecting the Play Industry

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

World Market for Major Appliances

In 2022, major appliances volume sales declined by 2% compared to 2021. Yet, the industry continues to evolve and adapt to the current reality. Emerging…

View Report

Small Appliances in Asia Pacific

After falling for two years, Asia Pacific sales of small appliances recorded positive, albeit very modest, growth in 2022, with the dynamic Indian market…

View Report

Major Appliances in Asia Pacific

China’s struggles with the Omicron variant across much of the year meant that sales of major appliances declined in 2022, resulting in slightly negative growth…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More