Global anti-agers were worth US$25 billion with a value sales growth of 4% in 2013. In this presentation, we can see the performance of premium and mass anti-agers at both a global and Asia Pacific context. Looking at global anti-agers trends, some focus areas of this presentation are the adoption of anti-agers among younger consumers; the development of anti-aging elements beyond skin care products to other sectors such as hair care; and rising presence of anti-agers for men.
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