Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

Halal Certification in Packaged Food, Soft and Hot Drinks

Alan Rownan Profile Picture
Alan Rownan Bio

Rising Muslim populations in Europe have fuelled the appetite for halal reformulations and labelling. The Muslim population in the UK for example increased by around 285,000 in the review period (2011-2016). Similar spikes are to be expected in new markets, where demand for halal is ripening.

Navigating emerging halal markets that lack a harmonised halal standard will remain challenging. The UK is a prime example of this, where two major certifiers have failed to agree on specific issues. Understanding the landscape begins with aligning with the right certification body.

Indonesia will continue to be the mainstay of halal in Asia Pacific. Impressive growth in tourism from Muslim majority countries has generated interest in other Asia Pacific markets. These markets will now look to develop halal standards that accommodate this unprecedented influx of Muslim tourists. In Western Europe, halal certifications are usually most closely associated with meat categories, at times causing friction over animal welfare issues. Sidestepping this conflict are the global brand owners that are gaining certification for products within categories that are processed in a way that could be considered “naturally halal”.

For brand owners, the opportunity to reformulate and gain halal certification in Western Europe means striking the right communication balance. Technology will play an ever increasing role in achieving this balance, as Quick Response codes and digital platforms are leveraged to communicate a product’s attributes beyond regulatory requirement.

Interested in more insights? Subscribe to our content

Latest Insights

ISM Cologne 2023

Euromonitor International 14 March 2023

Three Challenges To Delivering Consumer Need States

Shane MacGuill 24 February 2023

NCA Annual Convention

Euromonitor International 19 January 2023

Shop Our Reports

Tea in Middle East and Africa

Tea has continued to record positive growth rates in volume terms in recent years, but has also seen declining sales in real value terms in Middle East and…

View Report

Juice in Asia Pacific

Health concerns are influencing the performances of the various juice products across Asia Pacific, with NFC 100% juice, for example, seeing dynamic growth in a…

View Report

Coffee in Asia Pacific

Per capita consumption of coffee in Asia Pacific is the lowest in the world, and is growing only slowly, as the dominant instant coffee category is mature.…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More