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Appliances and ElectronicsOur insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.
The focus of this report will be to examine the success of Hasbro’s licensing strategy and entry into the video games market primarily through mergers and acquisitions. The report will also analyse the importance of geographic expansion to determine which categories Hasbro will need to focus on in order to grow in the coming years.
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