Globally, Asia is the most dynamic market in 2013, driven mainly by China. Clean label and health continue to drive oils and fats markets, but many heavily rely on cooking/animal and highly processed fats. Volume sales for healthy, olive oils remain centred in the Mediterranean and Australia, with declining cooking fat sales a prevailing trend in developed markets. In emerging markets, growth should continue to be driven by health, although complicated by rising import prices for healthier oils.