Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21
Food With consumers engaged with food like never before, our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights into food.

Health and Wellness Beverages Outperform Wider Drinks Industry

Euromonitor International Profile Picture
Euromonitor International Bio

Global retail value of health and wellness beverages reached US$274 billion in 2011, equating to 44% of retail value sales of non-alcoholic beverages. As consumer confidence restores, value demand for health-positioned drinks is returning and growth of health and wellness beverages is set to outperform the wider soft and hot drinks industry over 2012-2016.

Low Calorie, Natural and Functionality Drive Innovation

Consumers tend to look for a low calorie content from healthy beverages, due to growing concerns about rising obesity levels.  But the demand for healthy beverages is moving away from purely low-calorie variants to those which, whilst low-calorie, also offer added health benefits through either a high proportion of natural ingredients, such as stevia or superfruit juice or added functionality. Drinks positioned at particular health concerns such as cardiovascular health or digestive health are therefore becoming more common across the globe.

To find out more about what is driving global interest in healthy beverages check out the latest Health and Wellness global briefing titled: Functionality, Naturalness and Stevia Key to Developing Beverages to Fit Today’s Trends.

Health and Wellness Beverages

Interested in more insights? Subscribe to our content

Latest Insights

Expo ANTAD & Alimentaria México 2021

Euromonitor International 23 September 2021

Seafood Show Latin America Connect 2021

Euromonitor International 23 September 2021

BHB Food - 11th edition

Euromonitor International 17 September 2021

Shop Our Reports

Packaged Food Quarterly Statement Q3 2021

This briefing examines Euromonitor International's Q3 2021 packaged food forecasts, which have been updated in accordance with macroeconomic changes and the…

View Report

Restaurant At-home: Innovating With the Culinary Experience

More than one year into the pandemic, we revisit the topic of increased home-cooking, restaurant avoidance and the way that home working moves the lunch…

View Report

Sustainable Eating and the Environmental Cost of Food

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More