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Food and NutritionConsumers are engaging with food and nutrition like never before. Our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights.
Low Calorie, Natural and Functionality Drive Innovation
Consumers tend to look for a low calorie content from healthy beverages, due to growing concerns about rising obesity levels. But the demand for healthy beverages is moving away from purely low-calorie variants to those which, whilst low-calorie, also offer added health benefits through either a high proportion of natural ingredients, such as stevia or superfruit juice or added functionality. Drinks positioned at particular health concerns such as cardiovascular health or digestive health are therefore becoming more common across the globe.
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