In lieu of mailing traditional greetings cards for the holidays, Euromonitor has made a number of donations, totalling £16,000 to organisations addressing food poverty. Today people in many countries struggle to feed themselves and their families. Redundancy, illness, debt, family breakdowns and rises in living costs all contribute to situations which leave people relying on food banks and community kitchens. Organisations nominated by our regional offices to receive support include:
- Islington Food Bank and Food Cycle Islington London
- Aahaar Food Bank operated by the R.K. Foundation in Bangalore
- Willing Hearts Soup Kitchen and Heart to Heart Service Singapore
- NSW Food bank in Australia
- Banco de Alimentos in Sao Paulo
- Fundacion Leche Para Haiti Chile
- Greater Chicago Food Depository
- Brackenfell and Abigail's Soup Kitchens and the Wemmershoek and Simondium Food Parcels in Cape Town
In addition to the global donations a number of offices have held Christmas fund-raising events:
- Singapore held a Christmas fair for the Rainbow Centre
- Cape Town held a five-a-side football tournament raising funds to supplement the Christmas donation
- London participated in a national Xmas Jumper Day for Save the Children
- Vilnius held a Christmas fair selling handmade goods, sweets and baked goods for a local charity
