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Home ProductsOur experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.
After years of uncertainty, key developed countries (US, Germany, UK, Japan, Canada and Australia) showed positive performances in local currency terms in 2014. However, the Eurozone again delivered negative growth.
Homewares was the fastest growing category in eleven countries. Gardening may be small in many countries, but was also fastest growing in ten. In Western Europe, good weather in 2014 made gardening the fastest growing category in the four largest countries.
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