Global home and garden sales increased by 3% in 2016, mostly driven by Asia Pacific, which contributed 52% of absolute value growth in global terms. Internet retailing reached 6% of global value sales, posting growth of 13% in 2016. Players have embraced digitalisation, expanding their online offering and app-based services to provide customers with an enhanced shopping experience. Home and garden remains highly fragmented with the Swedish leader, IKEA, holding just a 3.6% market share in 2016.
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