Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

Home & Garden 2017 Edition: A Global Snapshot

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home and garden 2017 edition global snapshot: global sales value ud$ 967 in 2016. Average expenditure per household in 2016 was US$ 467.

Global home and garden sales increased by 3% in 2016, mostly driven by Asia Pacific, which contributed 52% of absolute value growth in global terms. Internet retailing reached 6% of global value sales, posting growth of 13% in 2016. Players have embraced digitalisation, expanding their online offering and app-based services to provide customers with an enhanced shopping experience. Home and garden remains highly fragmented with the Swedish leader, IKEA, holding just a 3.6% market share in 2016.

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