Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Households in 2030: Rise of the Singletons

3/20/2017
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

Single-person households will become a major consumption group

Households populated by one person are skyrocketing around the world. Over 2016–2030, single-person households will see faster growth than any other household type globally, with around 120 million new single person homes to be added over the period. This demographic is being driven by younger singles exchanging relationships for careers and education, as well as the growing widowed and divorced elderly group, especially large in developed countries.

Global Households by Family Type, 2016–2030

By contrast, households with three or more persons are growing slowly. This is a reflection of the declining birth and fertility rates globally, with couples choosing to have fewer children. As markets develop, there is also a lesser need for extended family to occupy the same household, especially as carehomes are used more often to care for the elderly.

What is driving single-person households?

Education and career

Young people are focusing on their personal self-development, prioritising academic and career pursuits. Females, in particular, have more educational and work opportunities than ever before, and many are delaying having serious relationships and kids.

Single is fun

The rise in technology, cheap travel and general entertainment means that today’s generations have more choice in how they spend their free time than their parents ever did. There are therefore fewer incentives to get tied down by familial responsibilities, with a singleton lifestyle offering more carefree fun.

The elderly

For the elderly, being single is not a choice. As life expectancy rises and the number of elderly people swells, there is a growing number of widowed, divorced or otherwise single homes populated by persons aged 65+. This is accelerating as the extended family unit is being broken up.

 

To learn more about Households in 2030, download our latest report extract here: http://go.euromonitor.com/white-paper-consumers-2017-future-consumer-household-2030.html

Or to purchase the entire report, visit: http://www.euromonitor.com/households-in-2030/report

Interested in more insights? Subscribe to our content

Latest Insights

Building Resilience During Economic Uncertainty in CEE

Maryna Sheremet 28 September 2022

The Dark Side of Working From Home

Greta Kunauskaite 20 September 2022

The Quest for Healthy Ageing in Asia Pacific

Julia Illera 02 September 2022

Shop Our Reports

Global Population Trends

Ageing, urbanisation and migration continue to be major factors shaping global population. The number of seniors around the world kept expanding in 2021 and is…

View Report

Global Inflation Tracker: Q3 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and…

View Report

Global Household Trends

The global households composition is being reshaped by technology, demographics and economics, resulting in changing familial structure and attitudes towards…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More