Services Our expert insights reveal the key consumer and industry trends shaping global services, including best-in-class innovations in technology, customer experience and sustainability to thrive in dynamic times.

How can Market Research Improve Results for Financial Institutions?

Euromonitor International Profile Picture
Euromonitor International Bio

According to our research, many developing economies are shifting from saving to investing behaviors with the global middle class forecasted to grow to more than one billion consumers by 2020. These shifts open up a world of opportunity for investors.

However, equity researchers and asset managers not rarely rely on information from multiple sources with diverse definitions and scope, providing the additional challenge of granting comparable data to back decision making. Although “big data” gains acceptance in the research world, clients find themselves viewing data as stale content.

In the white paper “How to Use Market Research for Best Results: Equity Research and Asset Management” four strategic uses of market research are reviewed as well as case studies that provide a clear understanding of how to leverage market intelligence among these companies. One of the most important is the comparison of companies against their peers and industry performance, which has become increasingly challenging in an each time more international business environment.

Another key use is estimating future performance using industry data and consumer trends. The analysis can be used to identify gaps in consumer preferences, map mid-to-long term demographic changes and anticipate shifts in demand. By applying this strategy, a mid-sized Japanese financial institution could better advise their clients about potential growth of aging population in North and Latin America.

The other strategic uses include understanding external forces influencing markets and increasing proactive idea generation. With information widely available, the assessment of what is valuable and what is nice to have is becoming increasingly important, particularly to those financial companies.

Download the white paper now to learn how to leverage your information.

Interested in more insights? Subscribe to our content

Shop Our Reports

Full-service Restaurants in The Middle East and Africa

Full-service restaurants in the Middle East experienced a significant decline during the pandemic, due to their relatively high price and the nature of the…

View Report

World Market for Duty-Free: Unlocking Value and New Opportunities

The outlook for world duty-free looks rosy, as pent-up demand and the recent reopening of China are powering tourism recovery, despite the headwinds caused by…

View Report

Disruptive Trends of Digital Banks in Asia Pacific and Australasia – How to Win the Profit Battle

Benefiting from growing smartphone penetration, supportive regulations and so on, a growing number of digital banks have been launched, challenging the…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More