Enjoy a 10% discount when you use the code EQLYSEP23 at checkout from the 20th to the 30th of September 2023

Market Research In Action Learn methods and best practices to maximise your market research portfolio. See how our clients leverage our insights, read up on mistakes to avoid and discover tips to find the right combination of research methodologies and applications.

How Companies Leverage Technology to Innovate

Euromonitor International  Profile Picture
Euromonitor International Bio

CHICAGO – In 2018, 78% and 65% of households in developed and emerging markets, respectively, possessed a smartphone. Both rates are expected to exceed 90% by 2028, according to global market research firm Euromonitor International.

Euromonitor International’s new white paper, “Digital Disruptors: Leveraging Tech to Innovate,” explores disruption in the digital era across streaming services, delivery, ride-hailing, digital wallets and social media.

“Widespread connectivity, rising smartphone possession and new technologies are reshaping consumer markets,” says Michelle Evans, senior head of digital consumer at Euromonitor International. “Companies need to adopt a strategy that includes renovation, innovation as well as disruption tactics to remain competitive.”

The white paper profiles cutting-edge companies, such as Netflix, Grab and WeChat, that are pushing the boundaries of innovation. Global consumers, for example, will spend more than $108 billion on digital streaming services in 2019.

“Even leaders in a new market or category must continue to work to stay relevant and find new areas of growth,” says Evans. “The first-mover’s advantage doesn’t guarantee long-term success.”

Download Euromonitor International’s free white paper to learn from best-in-class digital disruptors and develop a strong business strategy for the tech-driven future.

– ENDS –

For further information, please contact:

Marissa Bosler

Senior Communications Executive

Euromonitor International

Tel: +1 (312) 922-1115


About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, our research solutions support decisions on how, where and when to grow your business. Find the right report, database or custom solution to validate priorities, redirect assumptions and uncover new opportunities. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Consumer Health in El Salvador

Sales growth of consumer health in El Salvador in 2023 varied across categories. While OTC performed well, growing at above inflation, preventive health…

View Report

Consumer Health in Australia

With the ending of lockdowns, border closures, and other COVID-19-related restrictions over the course of 2022, Australia has begun to see a return to normality…

View Report

Consumer Health in Egypt

Egyptian consumer health is set to post positive growth in 2023, with analgesics boosting retail value sales, benefiting from an ongoing demand due to the…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More