Education standards are an excellent predictor of future consumption habits in a country. When education standards rise, this means a higher proportion of the population will work in skilled jobs with higher salaries. Among the BRIC markets, Russia has the highest proportion of its population aged 15+ with higher education, at 15.2% in 2013. India has the lowest adult literacy rates, at just 53.1% for females aged 15+ and 75.8% for men in 2013 due to widespread illiteracy in rural areas.