A packaged food company was looking to expand its Asian operations beyond China. Our four-pillar model offered methodological clarity to the process of market selection. The business was able to compare a range of countries in a systemic fashion. Due to its scale, Indonesia has cropped up in board room discussions as a potential market of interest. A thorough analysis revealed that whilst Indonesia does indeed represent an interesting opportunity for the business, strategies would be needed to overcome challenges in the business environment. Our model enabled the business to go into the market with its eyes open.
Learn more about this four-pillar model in our free white paper | Succeed in Emerging Markets: Selection, Strategy and First Steps by Sarah Boumphrey and learn more about doing business in Asian markets in Marketing to the ASEAN Consumer