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IKEA in Italia

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L’Italia rappresenta il quarto paese in termini di fatturato e il terzo paese produttore per IKEA. Secondo l’azienda svedese l’Italia contribuisce per il 6% del fatturato totale aziendale. Inoltre IKEA detiene una quota di mercato del 7% nel settore indoor living. Nonostante l’importanza che l’Italia ricopre nel portafoglio vendite di IKEA, l’azienda deve fare i conti col fatto che i consumatori italiani tendono a premiare produttori locali.

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